For companies, listing brands for each product produced has a function / usability, namely: making it easier for consumers to identify products or services that meet their needs. The brand / stamp can also make sure buyers will get the same quality of goods if they repurchase. But for the seller the importance of the brand / stamp is something that can be advertised and will be recognized by consumers if it is being exhibited in a storefront shop

Brands / stamp indirectly help sellers control the market, because buyers basically do not want to be confused by one product with another product. Brand / stamp reduces the price ratio of two types of goods with different brands / stamp. For sellers, the brand / stamp can add prestige to be distinguished from other ordinary commodities.

The first thing you have to do when setting brand goals is that you have to prioritize the target of the brand. The purpose of this brand includes the ultimate goal of the business, which is revenue and a good brand image in the market. Every business has different brand goals and targets depending on what they want to achieve.

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One of the common brand goals known to the general public is as a business or company identity so that they can be distinguished from the rest. Aside from being a business identity so that it is different from other businesses, here are some general brand goals:

1. Build brand awareness (Brand Awareness) Brand awareness is the percentage of customers who know and remember your brand. Suppose customers will mention your brand when they receive questions about certain product categories such as t-shirts. The purpose of awareness is to dominate the market and simplify the sales process.

After you build awareness in the market, that awareness will become a protector for your business continuity. This is because your brand will always get the attention of the market and also your brand will always be trusted by customers.

2. Creating emotional connections When consumers buy your product or service based on their feelings and relationships with your business, you have created an emotional connection.Creating emotional connections is an important part of your business's branding strategy.